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Friday, 11 December 2015

In store promotions for One Oh Nine

I love ladies' fashion so I was thrilled to work with independent retailer One Oh Nine in Autumn 2015. One Oh Nine is located on the main street in Bray, Ireland and we worked together to create in store promotional banners. The model used here is Ciara Bardon who is managed by the Andrea Roche Model Agency (you can find her here: http://armodelagency.com/2012/03/29/female-18-25/?nggpage=3). The location for the shoot is along Bray's fantastic Victorian promenade. I felt strongly about showcasing somewhere familiar to One Oh Nine's customers as this emphasises that the shop is an independent retailer. I feel we produced commercial photography of an extremely high standard.

The plan was to shoot with a shallow depth of field to bring attention to the clothes and not the scenery. The repetitiveness of the railings also bring a rhythm and a grounding to the photographs. In the slideshow below you can see the draft work that was presented to the shop's Manageress. We decided on a banner for the door, the window and a large poster for behind the till. Some of the images also feature on One Oh Nine's Facebook page. These prints have yet to come back from the printers.

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